Deciding what to create at modern companies often looks like an episode of Mad people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone.
By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap.Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.
Published on 2024-03-29 by Tell Tales
Categories: Entrepreneurship